What is a cookie?
Cookies are small strings of text exchanged between a website and the user’s browser, whenever you access an Internet site. These strings, which do not contain any executable code, are used for different purposes, such as performing automatic authentication, keeping track of sessions, storing information to improve the surfing capabilities of the site or the user’s browsing experience. Each domain visited through a browser can set one or more cookies. An Internet page can contain objects that come from many different domains, and each of them can set cookies (in this case, called “third-party cookies”). The use of cookies improves the browsing experience on the website and can keep the chosen settings during your next visit.
The general provision of the National Data Protection Authority – Garante Privacy (Official Gazette n°. 126 of June 3, 2014) defines two types of cookies:
· Technical cookies – Used for the sole purpose of allowing the transmission of a communication, completing a service requested by the user or performing statistical research.
· Profiling cookies – Used to record the behaviour of a user and the expressed preferences in order to send advertising messages in line with his/her profile.
Servotecnica SpA uses the following cookies for its website:
Functional (first party)
These cookies allow the correct operation of some parts of the site. These cookies are stored in the browser; they can be cleared, or the reception thereof can be disabled, although this would affect the functionality of some services on the website. The user can change the cookie reception setting by changing the storage settings thereof as described in the “How do I disable cookies?” section of this statement.
Analytics (third party)
Google Analytics is a free tool for web analysing by Google. It mainly allows information to be gathered (for example, information on the visited pages, the amount of time spent on the site, the way the site was reached and whatever was clicked by the user while browsing our pages) anonymously, and website trends to be reported without identifying individual visitors. You can view the privacy policies of Google at the following link: http://www.google.it/intl/it/policies/privacy/
Remarketing (third party)
Servotecnica SpA uses third-party cookies to manage the remarketing of the offers contained in the site. This tool makes it possible to publish ads in the Google contents network based on previous user visits to our website. The pages in our website include a code which allows the cookies in the user’s browser to be read and configured, in order to determine the kind of specific ad that will be shown to the user, based on the data related to his/her visit to our website. For example, the user can view ads of the category that was previously viewed in the website of Servotecnica SpA, and change the cookie reception setting as described in the “How do I disable cookies?” section of this statement.
Advertising (third party)
Google uses cookies named ‘AID’, ‘DSID’ and ‘TAID’, which are used to link your activity across devices if you previously signed in to your Google Account on another device. We do this to coordinate the ads you see across devices and measure conversion events. These cookies may be set on the domains google.com/ads, google.com/ads/measurement, or googleadsservices.com. If you do not want the ads that you see to be coordinated across your devices, you can opt out of Ads Personalisation at the following link: www.google.com/settings/ads .
Tag Manager (third party)
Google Analytics enables enhanced link tracking on the pages of your website. This feature helps to:
· Get detailed information concerning multiple links on a page that all have the same destination.
· See when one page element has multiple destinations (e.g. search box).
· Track clicks on buttons, menus and actions driven by JavaScript.
With Google Tag Manager, it is very easy to enable this feature. In the Tag used to implement Google Analytics, go to Other Settings > Advanced Configuration.
There you will see the Enable Enhanced Link Tracking box. To enable enhanced link tracking, just change the setting by selecting True.
AppNexus (third party)
AppNexus runs a technological platform which customers use to buy, sell and deliver online advertising, including interest-based advertising, mostly through real-time bidding. The Platform is designed to use cookies to associate the information that does not directly indentify an individual (non-PII) with browsers and devices, so that its clients can use the information to select ads for delivery by the Platform. For detailed information about their cookie policy, please check out https://www.appnexus.com/en/company/cookie-policy .
DoubleClick Floodlight (third party)
Floodlight is an optional feature in DCM. It allows you to track and report on conversions – the actions of users who visit the company’s website after viewing or clicking on one of the ads – and to set up an audience, which compiles lists of users who have performed specific actions on the website, then makes those users available for targeting by subsequent campaigns. The DCM ad server reads the user’s DoubleClick cookie. If there is no cookie, a new one is created. For information about how DoubleClick uses cookies and how users can opt out of the DoubleClick ad-serving cookie, see DoubleClick cookies
HotJar (third party)
This website occasionally uses these cookies to aggregate behavioural data
about navigation in order to optimise web pages. These data are acquired in
anonymous form. For further information on HotJar
policies, please check out https://www.hotjar.com/privacy
Linkedin Ads and Marketing Solutions (third party)
Linkedin may use cookies to show you relevant advertising both on and off the Linkedin site. Servotecnica SpA may use these cookies to determine whether an ad has proved successful – that is, how it performed.
Likewise, Linkedin cookies can be used as support to make strategic marketing decisions.
For further information, please check out https://www.linkedin.com/legal/cookie-policy
Zopim (third party)
Servotecnica SpA may use Zopim to provide additional customer support on its website. For further information, please check out https://www.zopim.com/privacy.html
Additional information
Furthermore, we would like to inform you that this website may embed videos available on our YouTube channel. When these videos are viewed, they set third-party cookies of the YouTube domain on your computer or mobile device, to enhance video capabilities and collect information on the videos viewed by the user in anonymous format.
You can find detailed information about third-party cookies, their purposes and how to disable them on the following pages:
· You Tube
How do I disable cookies?
Most browsers (Internet Explorer, Firefox etc.) are configured to accept cookies. However, all browsers allow you to control and disable cookies through browser settings. We remind you, however, that disabling navigation cookies or functional cookies can cause the site to malfunction and/or limit the service we offer.
You can disable the use of cookies in your PC or cookies relating to a specific supplier through the selection tool on the website www.youronlinechoices.eu, or, alternatively, disabling cookies through the settings of your browser.
The deactivation procedures for the most popular browsers are described below.
Chrome
Run the Chrome Browser
Click on the menu in the browser toolbar
Select Settings
Click on Show Advanced Settings
In the Privacy section, click on the Content Settings button
In the Cookies section, you can change the following cookie settings:
· allow data to be saved locally
· change local data only until the browser is closed
· prevent sites from setting cookies
· block third-party cookies and site data
· manage exceptions for some websites
· delete one or all cookies.
For further information, please check out https://support.google.com/accounts/answer/61416?hl=en
Mozilla Firefox
Run the Mozilla Firefox Browser
Click on the menu in the browser toolbar
Select Options
Click on the Privacy panel
Click on Show Advanced Settings
In the Privacy section, click on the Content Settings button
In the Tracking section, you can change the following cookie settings:
· ask the sites not to make any tracking
· tell the sites you agree to be tracked
· do not communicate any preference regarding the tracking of personal data.
From the History section, you can:
· accept third-party cookies and store them for a specified period
· remove individual cookies.
For further information, please check out https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Internet Explorer
Run the Internet Explorer Browser
Click the Tools button and choose Internet Options
Click on the Privacy tab and, in the Settings section, you can:
· block all cookies
· allow all cookies
· select the sites from which cookies can be obtained.
For further information, please check out http://windows.microsoft.com/it-it/windows-vista/block-or-allow-cookies
Safari
Run the Safari Browser
Click on Safari, select Preferences, and click on Privacy
In the Block Cookies section, specify how Safari must accept cookies from websites.
To see which sites have installed cookies, click on Details.
For further information, please check out http://support.apple.com/kb/ph11913
Opera
Run the Opera Browser
Click on Preferences, then on Advanced, and finally on Cookies
Select one of the following options:
· accept all cookies
· accept cookies only from the site you are visiting
· never accept cookies.
For further information, please check out http://windows.microsoft.com/it-it/windows-vista/block-or-allow-cookies
To get information on how to manage and delete cookies, on your tablet and/or mobile phone, please consult the Help section of your browser.
